ATM5000

Strategic tourism

(ART)

Jeff Jarvis and Victoria Peel

12 points + 2-hour seminar per week + Second semester + Clayton

Synopsis: Strategic management concepts and their suitability to the tourism industry; the strategic role and activities of government authorities; a review of the tourism industry in each region of Australia, identifying the strengths, weaknesses, opportunities and threats faced by each state; a review of the alterations to international and domestic visitation patterns; an assessment of the impact of strategic shifts in the international environment in which the industry operates; analysis of the emergence and development of specific market segments.

Assessment: Research assignment (8000 words): 70% + Class presentation: 15% + Class participation: 15%