AFF4012

Strategic policy and entrepreneurship

(BUS)

Professor Claudio Romano

6 points + 3 hours per week, or equivalent + Caulfield

Synopsis: The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.

Assessment: Written assignment 1 (5000 words): 25% + Class presentation 1: 15% + Assignment 2, business plan (40 pages): 40% + Class presentation 2 (60 minutes): 20%