VCO3402

Advertising design 2

(A&D)

6 points + 4 hours and 2 independent study hours per week + First semester + Caulfield + Prerequisites: VCO2401 + Corequisites: VCO3105, PPR4106

Synopsis: Hypothetical briefs interspersed with actual briefs from advertising representatives. These projects involve press, print, signage and television applications. Collaborative projects, tours and seminars provide the opportunity to engage productively with the advertising industry. Students learn to bring depth, social awareness and understanding of the social responsibilities of advertising to their practices.

Assessment: Major projects: 60% + Minor projects: 40%