PUB5006

The publishing firm

(ART)

Proposed to be offered next in 2002

Nick Walker

8 or 12 points + 2-hour seminar per week plus industry seminars + Second semester + City

Synopsis: The organisation,objectives and operations of typical publishing firms.Principles and practices of management in the publishing industry.Topics include the objectives of the firm;decision-making processes;the management of intellectual property,including contracting with authors,suppliers, distributors,other publishers;the elements of financial management;the creation and supervision of teams;project management;the supervision of team-leaders and project managers; staff appraisals;the management of specialists and suppliers,including outsourcing;information technology,records and archives management;managing change in the firm.Students undertake a special problem-solving research project.

Assessment: 8 points - Two projects and practical assignments (2000 words total): 40% + Essay (3000 words): 30% + Examination (1000 words): 20%. 12 points - Two projects and practical assignments (2000 words total): 30% + Essay (4000 words): 30% + Research project (2000 words): 20% + Examination (1000 words): 20%