MKX9041

Media audience research

(BUS)

To be advised

6 points + One week block + First semester + Caulfield + Corequisite: MKX9010

Synopsis: This subject will cover the purpose, methodology, application and management by media companies and advertising/media agencies of audience research for the selling and buying of media space and time for television, radio, newspapers, magazines and other media.

Assessment: Individual assignment (2000 words): 20% + In-class test (2 hours): 20% + Corporate project (3000 words): 30% + Examination (3 hours): 30%