MKX9031

Principles of media planning, buying and selling

(BUS)

Ms Irene Powell

6 points + One week block + First semester + Caulfield + Corequisite: MKX9010

Synopsis: Topics include the interface between marketing, advertising and media planning, media planning considerations, criteria used for media buying and methods of negotiation for media buying and selling.

Assessment: Individual assignment (3000 words): 30% + Case study (2000 words): 20% + Examination (3 hours): 50%