MKX5001

Marketing project

(BUS)

12 points + First and second semester + Caulfield + Prerequisites: completion of 8 subjects in a masters degree discipline area (or equivalent) + Prohibitions: MKX5301

Synopsis: This subject allows students to broaden and extend an area of study and apply knowledge and skills gained throughout their course, to the conduct of a substantive piece of research in a business area of special interest to them within their field of specialisation.

Assessment: Dissertation report (10,000 words): 100%