MKW4460

Advanced marketing

(BUS)

Mr Mike Willis

6 points + 3 hours per week + First semester + Gippsland + Prerequisite: acceptance into the Bachelor of Business (Honours)

Synopsis: An understanding of the contemporary issues facing marketing today; an awareness of current trends and identify new areas of possible research; evolution of marketing thought; identify current demographic, economic, sociological, legal, and technological trends; analyse the likely impact of these trends on marketing activities; identify a number of different ways of planning for the future.

Assessment: Assignment (3000 words): 30% + Seminar presentation: 10% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%