MKW2221

Public relations principles and practice

(BUS)

Mr Peter Scholem

6 points + 1-hour lecture and 2-hour tutorial per week + Second semester + Berwick + Prerequisite: MKW1220

Synopsis: Applications of stakeholder theory and communication theory. The contributions which public relations can make to an organisation0s performance.

Assessment: Four analytic reports (4000 words): 40% + Learning journal 20% + Class participation 10% + Examination (2 hours): 30%