MKW1600

Tourism marketing

(BUS)

Ms Maureen Griffiths

6 points + 2-hour lecture and 1-hour tutorial per week + First, second semester + Berwick

Synopsis: An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Assessment: Seminar: 10% + Individual assignment (2000 words): 15% + Group assignment (5000 words): 25% + Examination (2 hours): 50%