MKP9710

Agribusiness marketing

(BUS)

To be advised

6 points + One-week module + Second semester + Peninsula

Synopsis: The marketing concept and its application to agribusiness; corporate strategic plans and organisational marketing plans, product strategies and project development; marketing decision-making tools; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis.

Assessment: Group case study: 15% + Class participation: 5% + Individual marketing plan: 40% + Examination (2 hours): 40%