MKG9420

Marketing research and forecasting

(BUS)

Mr Manir Zaman

6 points + Prerequisites: MKG9401 and MKG9402 + Gippsland, distance + 12 hours per week + First and second semester

Synopsis: Developing research objectives, design of the research project, data needs, sources and methods of data collection, measurement techniques and scales, questionnaire design and pre-testing, sampling process, primary data collection, data editing and processing, data analysis and interpretation, report writing and presentation.

Assessment: First assignment (research proposal, 1500 words): 10% + Second assignment (research report, 3000 words): 40% + Examination (3 hours): 50%