MKF9500

International market dynamics

(BUS)

6 points + 3-hour class per week + Second semester + Caulfield

Synopsis: The application of the marketing concept to the world marketplace including the globalisation of markets, mega-marketing and segmentation of the international environment. Review of the environment of selected countries including trends, politics, international aid, economic policy, trade policy, social and cultural developments.

Assessment: Seminar paper (1500 words): 15% + Major project (3500 words): 35% + Class participation: 10% + Examination (2 hours): 40%