MKF9441

Marketing in foreign environments

(BUS)

Mr David Watson

6 points + Semester and/or block mode + Caulfield + Prerequisite: MKX9160

Synopsis: Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure.

Assessment: Seminar paper (2000 words): 20% + Major project (3500 words): 35% + Participation 10% + Examination (2 hours): 35%