MKF9361

Marketing decision systems

(BUS)

To be advised

6 points + 2-hour lecture and 1-hour computer laboratory per week + First and second semester + Caulfield + Open Learning Australia + Prerequisites: MKX9160

Synopsis: Decision support systems in marketing, characterising marketing environments, time series analysis, growth models, repeat purchase models, marketing response models, dynamic advertising response models, consumer behaviour models and decision theory.

Assessment: Assignments, 4P simulator: 10% + Report: 10% + Computer examination (3 hours): 40% + Written examination (1.5 hours): 40%