MKF4900

Research report

(BUS)

Dr David Bednall

24 points + No formal classes + Full year + Caulfield + Prerequisite: Enrolment in the BBus(Hons) program

Synopsis: A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.

Assessment: Research report (20,000 words) assessed by two examiners (not including the student0s supervisor): 100%