MKF4061

Financial product development marketing

(BUS)

Not offered in 2002

To be advised

6 points + 3-hour class per week + First and second semester + Caulfield

Synopsis: Theory and concepts that apply in the marketing function of a financial institution and practical applications of the relevant concepts within the financial sector.

Assessment: Assignment and coursework (5000 words): 50% + Examination (3 hours): 50%