MKF3881

Electronic marketing

(BUS)

Mr Colin Jevons

6 points + Thirteen 2-hour lectures and 13 laboratory hours + Semester 2 + Caulfield

Synopsis: Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been WWW and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.

Assessment: Students will choose an assessment regime from the following: a) 3-hour examination: 90% and class contribution: 10%; b) 2-hour examination: 50% + Essay (3000 words): 20% + HTML assignment (2000 words): 20% + Class contribution: 10%; c) Web project: 90% + Class contribution: 10%