MKF3791

Marketing high technology products

(BUS)

Not offered in 2002

6 points + 3-hour class per week + Caulfield + Prerequisite: all of first and second years of marketing degree

Synopsis: The world of industrial innovation; the need for new industrial content; products and high-tech marketing; the process of developing and launching a high-tech product or services; idea generation and screening for high-tech marketers; organisational buyer behaviour and high-tech markets; innovation, the development phase, market research for high-tech decisions, launch planning and implementation.

Assessment: Class assignments (3000 words): 30% + Case studies: 35% + Industry project (2500 words): 25% + Participation: 10%