MKF3321

Marketing for design

(BUS)

Ms Susan Freeman

3 points + 1-hour lecture and 1-hour tutorial per week + First semester + Caulfield

Synopsis: Principles of marketing; application of marketing techniques in the business environment; knowledge and skills required to market and sell consumer and technological products; analysis of product lifecycles for designed products; understanding the components of a marketing mix; and explaining the role of selling as a marketing strategy.

Assessment: Assignment 1 Individual report (1500 words): 15% + Assignment 2 Individual report (2500 words): 25% + Tutorial mini-tests x 2: 10% + Final examination (2 hours): 50%