MKF1131

Statistics for marketing

(BUS)

Mr Michael Beverland

6 points + 2-hour lecture and 1-hour computer laboratory per week + First and second semester + Caulfield + Prerequisite: ETX1640

Synopsis: Role of statistics in marketing, marketing data (nature, sources, type), review of descriptive statistics, covariance, review of probability and probability distributions, sampling techniques and estimation, hypothesis testing, goodness of fit and independence, nonparametric statistics, bivariate and multivariate regression, one-way and two-way analysis of variance.

Assessment: Computer examination (3 hours): 50% + Written examination (1.5 hours): 50%