MGG9521

Tourism operations B (hospitality)

(BUS)

Not offered in 2002

Dr Warwick Frost, Dr Christine Lee

6 points + Gippsland, distance + 12 hours per week + First semester + Prerequisite: MGG9501 (recommended)

Synopsis: Accommodation types and trends, hotel ownership and the hotel development process, hotel management, reservations and computerisation, front and back of house operations, guest accounting, site and event attractions, special interest markets and cultural tourism, managing a major tourist attraction, financial management, funding and sponsorship, sales and marketing planning for tourism attractions, staff development and customer service.

Assessment: Two assignments (2000 words): 50% + Examination (3 hours): 50%