MGF5181

International business strategy

(BUS)

Mr Max Coulthard

6 points + 3-hour class per week, block mode + First and second semester + Caulfield + Prerequisite: Previous study of appropriate '9000' or '4000' level subjects.

Synopsis: Theories of international business strategy. Topics include the relationship between environmental scanning and strategic planning; methods of developing a strategic plan; choice of foreign operation and its implications in terms of management control; the determinants of MNC activity; choice of sole venture, joint venture and cooperative alliance modes; the impact of culture on strategy; regional and global integration; and, host and home government relations.

Assessment: Two written assignments (3000 words each): 30% each + Examination (2 hours): 40%