MGF3271

Retail strategic management

(BUS)

Not offered in 2002

6 points + Distance + Prerequisite: MGF1300

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: Two major assignments (2000 words each): 50% + Examination: 50%