MGC3230

Services management

(BUS)

Ms Linda McGuire

6 points + 2-hour lectures per week and 1-hour tutorial per week + First semester + Clayton + Prerequisite: Any two second-year management subjects, or permission

Synopsis: This subject introduces students to the language, concepts and theories of services management. Students are required to apply critical thinking and research skills to strategic problem solving in services cases. Frameworks and tools for strategic analysis of services are examined and applied to to contemporary Australian cases. The emphasis is on research, analysis and critical thinking skills to evaluate strategy for service organisations. The objective is to develop students' skills in independent strategic thinking.

Assessment: Group assignment (3000 words): 40% + Examination (2 hours): 60%