IND4314

Design of productive systems

(ENG)

R D Kennedy

6 points + 22 lecture hours and 22 laboratory/tutorial hours + Second semester + Caulfield + Prohibition: IND4312

Synopsis: Strategic design of productive systems. Productive systems models and assumptions. Corporate advantage: SWOT analysis, generic competitive strategies. Marketing, market segmentation, product life cycle, and portfolio analysis, marketing mixes. Manufacturing: process technology, product process match, and process configuration. Quality designs, lead-time and value adding operations design. Human resources, categories, attributes. Innovation; production, process sources. Financial structures, growth limits, capital investment, and cost-benefit analysis. Performance appraisal; overall technical and financial performance of productive systems.

Assessment: Examination (3 hours): 70% + Coursework: 30%