IMS5023

Information enterprise management and marketing

(IT)

D Schauder

6 points + 2 hours per week + First semester + Caulfield, distance + Prerequisites: IMS9049 + Prohibitions: IMS3010, LAR3010, LAR4610

Synopsis: Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Using current case studies, examines organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.

Assessment: Report on Internet-based examples of information communities/markets and their operation: 20% + Theory test (open-book, self-administered): 25% + Report and critique of selected industry case studies presented in the subject: 20% + Information product proposal: 35%