BTC3300

Marketing law

(BUS)

Ms Janine Pascoe

6 points + Two 1-hour lectures and one 1-hour tutorial per week + First semester + Clayton + Prerequisite BTC2110 or equivalent

Synopsis: The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, and electronic marketing and the law.

Assessment: Assignment (2500 words): 30% + Final examination (open book, 3.5 hours - includes 0.5 hours for reading and note taking): 70%