Undergraduate courses and subjects 2000 - Marketing specialisation

Marketing specialisation

Subjects taught by the department

Subjects taught by the department

Marketing subjects taught on the Clayton campus are:

· MKC2110 Buyer behaviour in marketing
· MKC2130 Marketing decision support systems
· MKC2200 Principles of marketing
· MKC2210 Marketing management
· MKC3120 Marketing implementation
· MKC3130 Strategic issues in marketing
· MKC3220 International marketing
· ETC2500/MKC2500 Marketing research analysis
· ETC3500/MKC3500 Survey data analysis

MKC2200 (Principles of marketing) is a foundation subject emphasising the theory and conceptual aspects of marketing. It is a prerequisite subject for MKC2210 (Marketing management) which emphasises the management of the marketing process, particularly the development of effective marketing plans and strategies. MKC2200 is also a prerequisite for MKC3220 (International marketing) which provides students with a framework for understanding the role of marketing in the international/ global marketplace.
It is highly recommended that students wishing to further their studies in marketing should take MGC3230 (Services management and marketing) and ETC2500/MKC2500 (Marketing research analysis).