MGC3230

Services management and marketing

(BUS)

Ms Linda McGuire

6 points + 2-hour lectures per week and 1-hour tutorial per week + First semester + Clayton + Prerequisite: MGC1020 and MGC1030, and any four second-year subjects, or permission

Synopsis: This subject provides concepts, theories and techniques for developing strategy for service products. A framework is provided and used for case analysis of Australian and international service organisations.

Assessment: Group assignment (3000 words): 40% + Examination (2 hours): 60%