SCY2021

Sociology of the mass media

(ART)

Cathi Lewis

8 points + 3 hours per week + Second semester + Clayton + Prerequisites: First-year SCY sequence or equivalent + Prohibition: SCY3021

Synopsis: The popular media in the social distribution of knowledge; mass media as legitimators of order and the status quo; media organisations and their place within structures of economic and political power. News and the social construction of reality; the media and images of deviance; advertising, symbols and stereotypes; the media and women0s roles, etc. The structures and components of the media and the implications for content, format and level of influence are also examined.

Assessment: Research project (3500 words): 40% + Examination (2 hours): 30% + Ten class tests (approx. 5 mins each): 30%