PPR4106

Marketing for visual communication

(A&D)

3 points + One 2-hour seminar per week plus independent study + First semester + Caulfield + Corequisites: VCO2401

Synopsis: Theory and philosophy of marketing of modern advertising. Objective-setting and strategic development, especially segmentation positioning, concept development and creative strategy. Marketing projects requiring solutions using marketing principles and graphic design skills.

Assessment: Set projects and class presentations: 80% + Tests: 20%