PPR4105

Introduction to marketing for design

(A&D)

3 points + One 1-hour lecture, one 1-hour tutorial and 4 independent study hours per week + First semester + Caulfield + Prerequisites: PPR2201 or PPR2110

Synopsis: Introduction to microeconomic theory. Supply and demand. Consumer behaviour and decision making. The structure of markets. Pricing in markets. Principles and methods of market research. Basic statistical analysis of research results. Branding, advertising, lifecycle and marketing strategies.

Assessment: Assignment: 100%