PPR3702

Creating a multimedia enterprise

(A&D)

6 points + 4 hours for lectures/seminars/tutorials and 8 independent study hours + Second semester + Berwick + Prerequisite: IMS2404 + Core within Bachelor of Multimedia

Synopsis: This subject aims to give students an outline of the basic business skills which are needed to maintain a career in the multimedia industry and to manage and run a multimedia business. It provides students with a broad overview of the nature of the multimedia industry and the sort of companies, which occupy it. It teaches students about the basic skills which are needed to establish and maintain a successful multimedia development company and to make commercial decisions about the viability of development projects.

Assessment: Examination: 60% Assignments: 40%