MKX3540

Tourism management processes

(BUS)

Dr Yvette Reisinger

6 points + 2-hour lecture and 1-hour tutorial per week + Berwick and Gippsland + Second semester + Prerequisite: MGB1501 or MGG1501

Synopsis: Destination area organisations, destination area development, management for sustainability, the socio-cultural environment; economic sustainability, marketing planning and research, target marketing, tourism and the community.

Assessment: Two essays (3000 words each): 50% + Examination (3 hours): 50%