wwwdev@monash.edu.au
December 10 1999
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
(BUS)
Dr Lawrie Dooley
6 points + One week block + Second semester + Peninsula + Prerequisite: MKP9770
Synopsis: Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.
Assessment: Case studies: 25% + Seminar presentation: 25% + Assignment: (5000 words): 50%
wwwdev@monash.edu.au
December 10 1999