MKF9531

International marketing policy and strategy

(BUS)

6 points + 3-hour class per week + First semester + Caulfield + Prerequisites: MKF9500 and MKF9510

Synopsis: Strategic options facing international companies and the techniques for implementing, controlling and evaluating attempts to establish the company internationally.

Assessment: Two assignments (4000 words): 40% + Weekly test/class participation: 10% + Presentation: 10% + Examination (2 hours): 40%