wwwdev@monash.edu.au
December 10 1999
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
(BUS)
Ms Sally Joy
6 points + Distance + First semester + Prerequisite: MKX1120
Synopsis: The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.
Assessment: Written (6000 words): 60% + Examination (2 hours): 40%
wwwdev@monash.edu.au
December 10 1999