MKF2020

Marketing for graphic design

(BUS)

Ms Rowan Bedggood

4 points + 1-hour lecture and 1-hour tutorial per week + Full-year + Caulfield

Synopsis: In first semester, students are provided with a theoretical understanding of market segmentation, consumer behaviour, product and service development, and competitor and environmental analysis. In second semester, students develop an appreciation for positioning, advertising, creative strategy, and an understanding of the role that advertising, sales promotion, direct marketing and public relations play in the integrated communication process. Projects are designed to marry previously developed graphic design skills with newly learned marketing concepts.

Assessment: Assignment (1000 words): 10% + Assignment (2000 words): 20% + Case study (3000-4000 words): 30% + Multiple-choice test: 15% + Short-answer test: 15% + Class presentations: 10%