MKB3444

International marketing

(BUS)

Mr Mike Willis

6 points + 3-hour class per week + Second semester + Berwick + Prerequisite: MKB1402

Synopsis: Environmental factors affecting marketing activities in foreign markets, the field of international marketing, research for marketing in a foreign environment, entry strategies, marketing mix for foreign markets; planning, implementation and controlling marketing strategies in foreign markets.

Assessment: First assignment (2000 words): 20% + Second assignment (3000 words): 30% + Examination (3 hours): 50%