MKB3443

Export marketing

(BUS)

Not offered in 2000

Dr Yunus Ali

6 points + 2-hour lecture and 1-hour tutorial per week + Berwick + Prerequisite: MKB1402

Synopsis: Role of government, methods of exporting, basis of export sales, export documentation, finance of exports, methods of payment, export finance transactions, foreign exchange transactions, export finance insurance corporation, modes of international transport, quoting for export, marine insurance, legal aspects, case study analysis.

Assessment: Two written assignments (4000 words): 35% + Examination (3 hours): 50% + Tutorial: 10% + Written report: 5%