MKB1220

Public relations writing

(BUS)

Mr Peter Scholem

6 points + 1-hour lecture and 2-hour practical per week + First semester + Berwick

Synopsis: Principles and processes involved in preparing publishable media releases, newsletters, speeches, fact sheets and brochures. Writing for diverse audiences, for promotional and persuasive purposes, and for different media and production environments. Persuasive techniques, readability research, language theory and communication philosophy.

Assessment: Learning journal and process portfolio: 20% + Series of media releases: 20% + Series of information documents: 20% + Two speeches: 20% + 2-hour exam: 20% + A writing proficiency test must be passed to pass the subject (pass mark 70%)