MGW3401

Strategic management

(BUS)

Not offered in 2000

6 points + 1-hour lecture and 2-hour tutorial + Prerequisite: 16 undergraduate subjects (normally not taken until final year)

Synopsis: Analysis of business environments including markets, stages of product lifecycle, technology, economics, critical success factors, opportunities and threats and change. The nature of strategic management. The nature of competition, relative position of firms, individual strategies and their relationship to critical success factors. Strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc. The role of structure, controls, rewards, culture and leadership in implementation.

Assessment: Six minor reports: 30% + Major report (2500-word limit): 30% + Class presentation: 10% + Open-book examination based on student research: 30%