MGF4010

Applied business research

(BUS)

Associate Professor Alan Simon

6 points + 3-hour class per week + First and second semester + Caulfield

Synopsis: The internal and external consulting process defined; client relationship strategies; stages in the consulting process; diagnostic review techniques for various organisational activities; client communication, implementation and follow up strategies; consulting ethics; fee setting; getting and keeping clients.

Assessment: Group business research project (3500 words): 35% and oral 15% + Individual topic presentation (1500 words): 15% and oral 10% + Literature review: 25%