MGC2110

Principles of strategic management

(BUS)

Ms Linda McGuire

6 points + Two 1-hour lectures and one 1-hour tutorial per week + First semester + Clayton + Prerequisites: MGC1020 and MGC1030 or with the approval of the lecturer

Synopsis: This subject examines the development of strategic management theory and its links with management practice and research. Topics include the history of strategic management thought; different perspectives on strategic management theories; models of strategic management; strategists; and ethical and social issues in strategy.

Assessment: Individual assignment: 30% + Group assignment: 20% + Examination (2 hours): 50%