MGB3541

Tourism management projects (evaluations and proposals)

(BUS)

Mr Damian Morgan

6 points + 1-hour lecture and two 1-hour tutorials per week + Berwick + First semester + Prerequisite: Tourism submajor or equivalent

Synopsis: Project description, environmental assessment, tourism profile, revenue projections, investment analysis, management plan, staffing, marketing.

Assessment: Preliminary report (1000 words): 10% + Essay (2000 words): 30% + Major assignment (report 5000-10,000 words): 60%