MGB3344

Strategic management

(BUS)

6 points + 2-hour lecture and 1-hour tutorial per week + Second semester + Berwick + Prerequisites: MGB1303

Synopsis: Strategy concepts, strategy analysis, strategy choice and strategy implementation. The relationship between corporate and business level strategies, and the issues relating to strategic capability and strategy choice decisions in a global, integrated business environment. The implementation of strategy and structure, culture and leadership factors.

Assessment: Assignment 1 (2000 words): 15% + Assignment 2 (2500 words): 25% + Tutorial: 10% + Examination (3 hours): 50%