MGB2521

Hospitality services management

(BUS)

6 points + 2-hour lecture and 1-hour tutorial per week + First semester + Berwick + MGB1501 recommended

Synopsis: Accommodation types and trends, hotel ownership and the hotel development process, hotel management, reservations and computerisation, front and back of house operations, guest accounting, site and event attractions, special interest markets and cultural tourism, managing a major tourist attraction, financial management, funding and sponsorship, sales and marketing planning for tourism attractions, staff development and customer service.

Assessment: Two assignments (each 2000 words): 50% + Examination (3 hours): 50%