MGB2520

Travel services management

(BUS)

Dr Warwick Frost

6 points + 2-hour lecture and 1-hour tutorial per week + Berwick + First semester + Prerequisite: MGB1501 recommended

Synopsis: Travel service industry; travel agency sector; information technology; processing travel arrangements; group business; tour products; tour management; setting a price; distribution channels; promotion; evaluation and feedback.

Assessment: Two assignments (each 2000 words): 50% + Examination (3 hours): 50%