IND4312

Design of productive systems

(ENG)

4 points + 24 lecture hours and 24 tutorial/laboratory/project hours + Second semester + Caulfield + Prerequisite: IND4311

Synopsis: Strategic design of productive systems. Productive systems models and assumptions. Corporate advantage: SWOT analysis, generic competitive strategies. Marketing, market segmentation, product lifecycle, portfolio analysis, marketing mix. Manufacturing; process technology, product process match, process configuration. Quality designs, lead time and value adding operations design. Human resources, categories, resources. Innovation, production, process sources. Financial structures, growth limits, capital investment, cost-benefit analysis. Performance appraisal; overall technical and financial performance of productive systems.

Assessment: Examination: 50% + Coursework: 50%